This thesis is an in-depth exploration of my chosen topic that identified a problem in the world around us. My purpose was to find ways that graphic design could be used to address and implement a solution that demonstrated unique design thinking. Throughout the process of discovery, one topic stood out amongst the others—my passion about the importance of communication and the negative impact of miscommunication, especially in work-life experiences. We are communicating less and less in person and relying more on written communication to connect via message and email.

The ProMoji project improves business communication by fostering and promoting emoji use in work-life experiences. The audiences include managers, human resource professionals, and employees who seek to improve team communication in a productive and professional way. Although the project’s solution speaks to all business sectors—finance, healthcare, technology and more—its main focus is the entertainment sector.

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